Listing & brand refresh
A fixed-scope project: audit the catalog, rewrite the listings, rebuild the A+ content and storefront, and direct new creative. The fastest way to find out whether your problem is the page or the traffic.
Amazon growth · Orange County
Listing optimization, A+ content, creative, and advertising strategy, run by one senior marketer based in Aliso Viejo. No offshore listing farm, no account manager relay. You work directly with Jennifer Asher Cardenas.
Orange County, CA
Brands Jennifer has led marketing for
What's included
Amazon isn't a channel you can bolt on and ignore. It's a storefront, a search engine, an ad platform, and a review system stacked on each other, and a brand can be excellent at three of those and still lose money on the fourth. According to Amazon's 2025 Small Business Empowerment Report, more than 60% of sales in Amazon's store come from independent sellers, most of them small and medium-sized businesses. The marketplace rewards brands that treat it seriously and quietly punishes the ones that treat it like a second website.
A real engagement starts with what the shopper sees: main image, title, bullets, A+ content, storefront. Then what pushes traffic there. Most brands who call have a traffic plan and a conversion problem, so we fix the page before spending more on the ads pointing at it.
One honest boundary: I'm a brand and growth marketer who does Amazon well, not a warehouse-and-logistics operator. Inventory forecasting, freight, and account suspensions need a specialist, and I'll say so on the call.
Real work, named clients
Most pages ranking for Amazon marketing agency Orange County show case studies you can't verify. Here's what I've actually done, under the client's real name, with the published numbers living on the Brightwork homepage rather than being restated and inflated here.
Pad Genius is the Amazon work this page is built on. I led a full brand refresh on the marketplace: rewriting and restructuring the listings, building out A+ content and the brand story, and rebuilding the creative so the product finally looked like it belonged in its category. The published results are in the Brightwork work section with the client's name attached, because I'd rather show three real projects than thirty invented ones.
Amazon is also one of nine services I run. With Nutrition Faktory, the work was email and SMS, growing that program from $16K to $102K in monthly attributed revenue. With Farmland Traditions, it was a paid influencer program that supported the brand's launch into Target. Different channels, same job.
That range is the point. An Amazon-only shop optimizes your listings and never asks what happens to the customer afterward. I'll ask on day one, because the buyer who converts on Amazon is the one your email and SMS program should be keeping, and the creative that sells on a detail page is what a retail launch needs on the shelf.
Amazon owns the customer relationship, the pricing pressure, and the rules. Brands with everything on the marketplace and nothing off it are one policy change away from a bad quarter.
So the honest recommendation is usually Amazon as the volume engine plus an owned channel you control. That's the argument in the email and SMS benchmarks guide.
one buyer, many doors ✦Who it's for
Orange County is dense with consumer brands: supplements in Irvine, pet and food brands inland, apparel and beauty along the coast. Most are the size big marketplace agencies find too small and cheap listing shops find too complicated.
Under roughly $250K a year on Amazon, a full engagement is usually premature; a focused listing project or a few consulting hours gets you further for less. If your account is suspended, you're fighting counterfeit sellers at scale, or you need daily inventory and logistics management, hire a specialist first.
And if you need someone owning marketing across every channel rather than Amazon specifically, that's a fractional CMO engagement, not this one.
right help, right stage ✦The Brightwork difference
Search Amazon agency Orange County and look closely at the results: directory profiles, general agency homepages that mention Amazon once, and templated pages built by shops that have never set foot in this county.
None of this is a swipe at scale. If you're an eight-figure seller with a dedicated Amazon team, hire a large marketplace agency. But a $3M consumer brand in Costa Mesa doesn't need a pod of six juniors. It needs one senior person who reads the account honestly and fixes the biggest thing first.
That's the Brightwork model, on Amazon and everywhere else. See it county-wide on the Orange County marketing agency hub, or through the DTC lens on the Costa Mesa marketing agency page, where most of the consumer brands I work with are clustered.
Ways to work together
An Amazon marketing agency Orange County engagement doesn't come off a rate card. Most start as one of these three shapes and flex from there.
A fixed-scope project: audit the catalog, rewrite the listings, rebuild the A+ content and storefront, and direct new creative. The fastest way to find out whether your problem is the page or the traffic.
A month-to-month retainer covering listing maintenance, new product launches, seasonal creative, advertising, and reporting you can actually read: Amazon brand management Orange County sellers get from one senior person, not a rotating pod.
Amazon alongside email, SMS, paid social, and retail support, because the marketplace shouldn't be your only door. It's where most brands land after the first project, and it's the shape that compounds.
Every ongoing engagement is month-to-month. I'd rather earn the next month than lock you into a year. Book a free discovery call and we'll find the shape that fits.
Peak season
Brands that have a good peak season didn't do anything clever in October. They fixed the boring things in June. Here's the rhythm I run heading into a big window.
Changing a listing the week of a peak event is a gamble: you pay the highest traffic costs of the year to test a page you've never tested. If you're reading this in Q1, you're early, and early is the whole advantage. Same logic applies to holiday marketing on every other channel.
What it costs
Nobody publishes real Amazon pricing, so here's the market context, then where a boutique studio sits inside it.
Published 2026 pricing guides give a consistent picture. According to SupplyKick's Amazon agency pricing breakdown, flat retainers run from roughly $1,500 a month for basic offshore management up to $25,000+ for enterprise teams, with percentage-of-ad-spend deals typically charged at 10–20% of monthly spend and percentage-of-revenue deals at 3–10% of Amazon sales. ALFI's 2026 guide lands in the same neighborhood: $1,500–$5,000 a month for small and mid-size brands, $5,000–$15,000+ for enterprise accounts, onboarding normally $500–$2,000.
Read those with one eye open: the bottom of the range is where offshore listing farms live, and $1,500 a month buys a template.
Brightwork doesn't run a rate card. A listing and brand refresh is scoped as a project, priced against catalog size and how much creative it needs. Ongoing work is a monthly retainer sized to real scope. Ad spend is always separate and paid directly to Amazon; any agency that blurs that line is doing you no favors. For ranges across every other channel, the Orange County marketing cost guide lays it out in detail.
Percentage-of-sales deals sound aligned until you do the math. SupplyKick's own example is 5% of $500K a month in sales, which is $25,000 a month, for work that may not have changed as you grew. The fee scales with your success even when the effort doesn't.
If someone proposes that structure, ask what changes about their work at 2x your volume. The answer tells you a lot.
read the structure, not the number ✦Before you sign
I'd rather you hire well than hire me. These are the patterns worth walking away from.
One more, and it's the quiet one: ask where the team sits. A page claiming to be an Amazon marketing agency Orange County brands should hire, written by people who couldn't name a street in Costa Mesa, tells you how much of the rest is real.
Then ask three questions: who does the work, what have you done that I can verify, and what would you tell me not to spend money on. The last is the tell. Anyone who can't name something they'd talk you out of is selling, not advising. The agency vs. freelancer vs. fractional guide applies the same test to any marketing partner.
Who you'd be working with
I'm Jennifer Asher Cardenas, and Brightwork is my small-by-design studio in Aliso Viejo. Over 12+ years I've grown 50+ brands, earned my MBA, and led marketing for national and local companies across CPG, wellness, beauty, and pet. Amazon Growth is one of nine services I run, and it's the one where the gap between a good page and a bad one shows up in the numbers fastest.
Boutique means no account manager between us and no junior learning on your budget. I read your account, write the copy, direct the creative, and tell you when something isn't worth doing. Bogotá-born and SoCal-based, I work in English and Spanish, which matters more than you'd think when your product sells to both.
I serve clients nationwide, but being local changes the work: I can hold your product and sit across a table when the decision is hard.
Areas served
Based in Aliso Viejo and working with sellers county-wide, plus clients nationwide who'd rather have a senior marketer than a nearby one.
Most of the consumer brands I work with sit in the Irvine and Costa Mesa corridors. For the full picture of what Brightwork does, start at the Orange County marketing agency hub, or the South Orange County marketing page if you're closer to home.
Good questions
The questions sellers actually ask before handing over the account.
There's no single sticker price. For context, published 2026 guides from SupplyKick and ALFI put flat Amazon retainers at roughly $1,500–$5,000 a month for small and mid-size brands and $5,000–$15,000+ for enterprise accounts, with percentage-of-ad-spend deals landing at 10–20% of spend. Brightwork scopes to your goals instead of a rate card: a refresh is priced as a project, ongoing work is a month-to-month retainer, and ad spend is always separate. Read the Orange County marketing cost guide for wider ranges, then we'll size something real on a free discovery call.
It depends on what's broken. Listing copy, images, and A+ content can start moving conversion rate within a couple of weeks, because you're changing what shoppers see the moment they land. Advertising needs 30–60 days of clean data before the numbers mean anything. A full brand refresh, meaning new creative, new storefront, and a new campaign structure, is usually a 60–90 day build with results reading over the quarter after. I won't promise a ranking or a revenue number. I'll tell you what I'm changing, why, and what should move first.
Mostly 3P: Seller Central brands that own their listings, pricing, and advertising, which is where listing and creative work has the most leverage and where most Orange County consumer brands sit. If you're 1P on Vendor Central or running a hybrid, the brand-side work still applies, because A+ content, brand story, imagery, and campaign creative are the same craft. What changes is who controls pricing and the buy box, so I'll be direct about which levers I can actually move.
Usually yes, and it's one of the most common reasons brands call. A failing listing is rarely one problem: it's often the wrong primary image, a title written for a keyword tool instead of a shopper, bullets nobody asked for, thin A+ content, and ad spend pushing traffic to a page never built to convert. The first thing I do is separate the traffic problem from the conversion problem, because they get fixed in different ways. If sessions are healthy and conversion rate isn't, no amount of extra spend will save it.
Yes, as part of a whole rather than as a standalone service. I build the advertising strategy, the campaign structure, and the creative that runs inside it, and I judge spend against your real margin instead of a vanity ACoS target. What I won't do is pour budget into ads for a brand whose listings aren't ready, because paid traffic to a weak page is the fastest way to burn money on Amazon. If you already have a PPC partner doing solid work, I'm happy to own the brand and creative side and keep the two aligned.
Both. Plenty of Orange County brands start with a fixed-scope project, usually a listing and creative rebuild or a storefront refresh, and stop there because that was the whole gap. Others move into ongoing Amazon brand management: a monthly retainer covering listing maintenance, new product launches, seasonal creative, advertising, and reporting. Ongoing work is month-to-month, because I'd rather earn the next month than lock you into a year.
Yes. Brightwork is run out of Aliso Viejo, and I work with brands from Irvine and Costa Mesa down through San Clemente, plus clients nationwide. That matters on this particular search, because several of the pages competing for Amazon agency work in Orange County are run from somewhere else entirely. You can meet me in person, walk your product through with me, and reach me the same day. I work in English and Spanish, so bilingual listing copy is on the table too.
Say hola
Send me your storefront link and tell me where it's stuck. Every engagement starts with a free, no-pressure discovery call: two people looking at real listings and deciding honestly whether I'm the right help.